From Collage to Mood Board

I think is incredible how the world of Design takes the collage and changes its name, only for the purpose of showing an idea, and later sell it.

The Mood Board was born in Paris in 1912 when Pablo Picasso and George Braque were radically transforming the painting world. They didn't call Mood Board, it was Collage, that means "glue" in French. And it was considered the central point in Cubism.

According to the art critic Clement Greenberg, "Collage was a major turning point in the evolution of Cubism, and therefore a major turning point in the whole evolution of modernist art in this century." For the Cubists, collage became a central part of their campaign to explore painting's illusion of three-dimensionality while frankly acknowledging the flatness of the canvas, a break from hundreds of years of Western painting tradition.

From Picasso and Braque's Cubist experiments to Richard Hamilton's pop art masterpieces, collage has been a primary tool of our most forward-thinking artists for more than a hundred years. For many young artists in the twenty-first century, the spirit behind collage is enduringly appealing, even though the shock-value of using collage as a fine art medium has largely passed.

But why this happen? In my opinion, Collage has been separated from the Art world because design took it as a tool.

Now Collage is used in the fashion industry, interior design, brand design... . But the main characteristics remain, and it's still art.